Eduengage
Salesforce-Native Product

Finally Connect Marketing Performance
To Admissions.

AdConnect brings advertising and admissions data together in Salesforce, helping teams measure what influences applications and enrollments.

Why AdConnect

Using Salesforce for admissions?

If Salesforce powers your admissions process, AdConnect completes the picture.

Your admissions data already lives in Salesforce. AdConnect connects the marketing side — bringing campaign, lead, and advertising data into the same environment so your team can understand what drives applications, enrollments, and recruitment growth.

The result is a single source of truth powered by Salesforce reporting, dashboards, and analytics.

✗

Marketing and admissions data live in separate systems.

✓

AdConnect connects campaign performance directly to applicant and enrollment records in Salesforce.

✗

Recruitment teams can see applications, but not what influenced them.

✓

Every student record includes the campaigns, channels, and touchpoints that contributed to conversion.

✗

Reporting requires manual exports from multiple platforms.

✓

Salesforce dashboards provide a single view of recruitment performance from first click to enrollment.

How It Works

Four steps from ad spend to enrollment insight.

01Connect

Connect your marketing platforms

Connect Google, Meta, LinkedIn, and other advertising channels to Salesforce.

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
02Track

Capture recruitment interactions

Track enquiries, website engagement, applications, and other student touchpoints.

  • Campaign engagement
  • Website visits
  • Form submissions
  • UTM parameters
  • First & last-touch attribution
03Match

Connect activity to Salesforce records

Automatically associate marketing interactions with applicants and enrolled students.

  • Campaigns that generated enquiries
  • Channels that influenced applications
  • Activities that contributed to enrollment
04Analyze

Report inside Salesforce

Access recruitment dashboards, attribution reporting, and enrollment insights without leaving Salesforce.

  • Applications by campaign
  • Cost per application
  • Cost per enrollment
  • Program performance
  • Attribution reporting
What AdConnect Delivers

Everything you need to connect marketing to enrollment.

AdConnect brings your advertising platforms and Salesforce together — giving your team a complete, real-time picture of student recruitment from first click to enrollment.

Live Sync
Last sync: 2m ago · 10,147 events today

Ad Platforms

Google Ads
4,218
Meta Ads
3,104
LinkedIn
1,842
TikTok Ads
983
Salesforce
AdConnect
for Salesforce
Always Syncing

Salesforce CRM

Applications847
Enrolled234
Cost / App£312
Active Campaigns24
Campaign data·UTM parameters·Attribution·CRM sync

Marketing Attribution

Understand how channels and campaigns contribute to recruitment outcomes — from first inquiry through to confirmed enrollment.

Salesforce-Native Experience

Built to work seamlessly with Salesforce, allowing institutions to leverage the CRM they already use — without additional tools or training.

GOT QUESTIONS?

More About AdConnect.

AdConnect is a Salesforce-native recruitment intelligence solution that connects marketing activity with admissions data. It helps universities bring campaign performance, lead data, applications, and enrollments into a single Salesforce environment for better visibility and reporting.

Recruitment Intelligence Starts With Connected Data

When marketing and admissions data
work together, decisions get clearer.

AdConnect provides the foundation for more informed recruitment decisions — connecting performance data to the outcomes that matter.